Top Gun

Denise Lund, Senior Strategy Professional With over 14 years of experience in a range of Fortune 500 strategy planning and marketing teams, Denise Lund is a Senior Strategy Professional with a unique approach to evaluating, characterizing, and guiding market and product strategy -- an approach that uniquely incorporates innovative analyses with meaningful framework-oriented representations for business executives. Lund's success in a range of highly visible Strategic Planning and Marketing roles, at Qualcomm most recently, makes her a seasoned expert in analysis of markets for new business concepts as well as thrivability in competitive, mature markets. Innovations include creation of early warning systems, scenario planning, customer segmentation analyses. Lund offers experience in building basic competitive intelligence programs and associated tools, when market understanding 101 is a team's primary objective. Lund's most recent vertical industry knowledge includes mobile, including content consumption trends and ecosystem aspects.

Denise has a career background in market analysis, a B.A. in Psychology from the College of the Holy Cross in Worcester, MA, and a MBA from Boston College, Chestnut Hill, MA. Prior to her 9+ years at Qualcomm, she worked for International Data Group and Reed Elsevier.