Mike
Cassettari

Vice President of Marketing and Business Development, Inmagic

Mike Cassettari is a seasoned and well connected CMO/senior executive with a track record in helping build successful software and information services companies through the development of high performance marketing and sales teams and guiding organizations to successful financial outcomes. Mike’s background includes over 25 years of senior marketing and business development experience in the areas of market and brand development and product marketing, demand creation, corporate marketing and social media, e-commerce and global marketing.

Mike’s recent experience includes Inmagic, an Edison Ventures Company, where he serves as Vice President of Marketing and Business Development. Prior to Inmagic , Mike was Vice President of Marketing at Mathsoft Engineering and Education, Inc. (now PTC), Vice President of Marketing for Affinnova, Chief Marketing Officer at Ascential Software (now IBM), and held CMO/executive software marketing roles at Syncra Systems, Oracle Corporation, and IRI Software. Mike holds a BS from Northeastern University and an MBA from Suffolk University. Mike’s principal residence is in Massachusetts. Mike is passionate about sharing his experiences through mentoring and has a keen interest leveraging his practical sales and marketing experience in promoting economic growth in the state of Maine where regularly vacations and owns a second home in Maine’s Western Lakes Region.