Week 7: Marketing, Sales and Competitive Strategies
Wednesday, September 22, 2010 - 5:30pm - 7:30pm
Location: Rm 133 (Lee Hall), Wishcamper Building, USM Portland Campus
What is the story of your company and your offering? Who are you trying to reach with the story? Do you solve a problem, create controversy, offer something new? Are you a pain killer or a vitamin? What is your brand? What are the best tactics for your outreach: publicity, guerilla marketing, advertising? How do you position yourself against the competition? How will you launch your product?
